Book Review: "Becoming Trader Joe" by Joe Coulombe
Local SEO for Landscapers: Boost Rankings and Get More Clients
Local SEO for Landscaping Companies - Tips and Tools
Why Local SEO Is a Game Changer for Landscaping Businesses
If you’re running a landscaping company and wondering how to consistently bring in new leads, the answer is local SEO.
Local SEO ensures your business shows up when someone searches for terms like:
- "lawn care near me"
- "landscape design in [Your City]"
- "irrigation installers close by"
At Millionaire Landscaper Club, we specialize in helping landscaping business owners use digital marketing to create steady growth—and local SEO is one of the most powerful tools available.
Let’s break down exactly how you can use it.
1. Start with Google Business Profile (GBP)
As covered in our last article, your Google Business Profile is essential for appearing in Google’s local 3-pack.
Here’s a recap:
- Claim and verify your listing at google.com/business
- Add keywords naturally in your description (e.g., residential lawn care in Plano)
- Post updates, photos, and offers regularly
- Get and respond to reviews consistently
This is your digital storefront. Keep it polished, professional, and active.
2. Optimize Your Website for Local Search Terms
Your website should include keywords and service areas that match how clients search.
For example:
- Instead of just “Landscaping Services,” use “Landscape Design in Dallas”
- Create individual location pages if you serve multiple cities
- Use schema markup for local businesses to help search engines understand your content
💡 Pro Tip from MLC:
Make sure your Name, Address, and Phone Number (NAP) are consistent across your website, GBP, and any local directories. Inconsistent data hurts rankings.
3. Build Local Backlinks (Yes, Like This One)
Backlinks from other local or industry-relevant websites help boost your credibility in Google’s eyes.
For instance, if you’re a landscaper who partners with remodeling contractors, you could collaborate on content or exchange links. A perfect example is DW’s Remodeling—a trusted name in full home remodeling services based in Dallas. If your landscaping services complement remodeling work, a backlink exchange or joint referral system can benefit both businesses and improve SEO.
4. Collect and Leverage Reviews
The more high-quality reviews your landscaping business has, the more likely you are to show up in local search.
Encourage happy clients to leave a Google review after every job. Respond to them with gratitude and professionalism—it builds trust and boosts engagement.
Don’t forget: Reviews can also be repurposed on your website, in social proof sections or case studies.
5. Get Listed in Local Directories
Some key local and industry directories to target:
- Yelp
- Angie’s List
- Houzz
- HomeAdvisor
- Chamber of Commerce sites
- Local landscaper associations
Submit your business to relevant platforms and always double-check that your NAP info matches.
6. Track Your SEO Performance
Use tools like:
- Google Search Console – to track search queries and indexing
- Google Analytics – to see what pages people visit and from where
- BrightLocal or Whitespark – to track local rankings and citations
This will show you what’s working—and what needs tweaking.
Ready to Grow Your Landscaping Business?
Local SEO is not a one-time task—it’s an ongoing strategy that pays off. If you consistently apply these tactics, you’ll start to outrank competitors and generate quality leads month after month.
Want to go further?
At Millionaire Landscaper Club, we offer local seo for landscaping companies tools, resources, and coaching to help you grow your landscaping business to 6 or 7 figures—with proven strategies like SEO, digital marketing, and smart client systems.
👉 Visit MillionaireLandscaperClub.com to get started.