5 SEO Mistakes Landscapers Make (And How to Fix Them)

Struggling to Get Landscaping Leads? Your SEO Might Be the Problem

Many landscaping business owners know SEO matters, but don’t realize they’re making simple mistakes that kill their visibility online. At Millionaire Landscaper Club, we see it all the time, good businesses stuck on page 5 of Google.

Here are five critical SEO mistakes landscapers make, plus quick landscaping marketing tips to fix them and generate more leads.

1. Ignoring Local Keywords

Using vague terms like “landscaping services” isn’t enough. To dominate local search, include location-specific keywords like “Dallas patio landscaping” or “Austin lawn care.”

Fix it: Optimize each page for one core service + location. This is one of the simplest, most powerful actions in SEO for landscapers.

2. Not Claiming Your Google Business Profile

If you're not showing up on Google Maps, it’s likely because you haven’t fully optimized your listing.

Fix it: Add photos, update your hours, respond to reviews, and add services. Consistency here helps with landscaping lead generation directly from search.

3. Sending All Traffic to Your Home Page

Many landscapers link all ads, citations, and social media posts to the homepage. That’s a mistake.

Fix it: Create targeted landing pages for specific services or neighborhoods. This helps your SEO for landscapers and improves conversion rates.

4. Forgetting About Mobile Users

If your site loads slowly or doesn’t look good on a phone, potential clients will bounce.

Fix it: Use a mobile-optimized theme and test your site on multiple devices. A fast, mobile-friendly site is key for local SEO and lead generation.

5. Not Building Local Backlinks

Links from other trusted websites in your area signal credibility to Google. Without them, your site is harder to find.

Fix it: Partner with related businesses and directories. For example, if you specialize in outdoor living, you could get a backlink from remodeling companies like DW’s Remodeling, helping both of you grow.

Landscaping Marketing Tip: Treat SEO Like a Long-Term Strategy

One of the biggest landscaping marketing tips we offer is this: SEO isn’t a one-time task—it’s an ongoing strategy. Keep posting relevant content, updating listings, and tracking keyword performance.

Ready to turn your website into a landscaping lead generation machine?

👉 Join Millionaire Landscaper Club and learn how to use smart SEO strategies to grow your business faster.